This season we’ve been lucky to work with Linnea Puranen, a Swedish designer I’d been admiring for a while. She has two babes of her own and a strong focus on sustainability and ethically designed products. Her stunning designs prompt an emotional connection, great for kids and adults alike.
Really inspired by animals she loves the contrast of their facial expressions to their movements, finding it amusing that they can seem serious whilst running or jumping around.
Both “Luvj Birds” and “Katts” are printed on soft organic cotton, if you’d like to check out more of Linnea’s amazing works you can find her here: